If you run an agency, your website has one job: look credible fast and push visitors toward a clear action. The good news is that you do not need to design everything from scratch. The right Divi layout pack gives you a proven structure like services, portfolio, pricing, and landing pages so you can launch quicker and sell with more confidence.
This guide is built to help you choose the best agency layout packs based on your deliverables. You will see what pages each pack includes, what it is best for, what it lacks, and exactly how to import and customize it without breaking the design.
Quick note on access: Official layout packs are included for Divi customers and available in the layouts library.
Agency pick system (choose by outcome, not by looks)
Before you pick a pack, pick your main goal:
- Sell services and retainers: you need Services + Pricing + Contact flow
- Win with proof: you need Portfolio + Case Study or Projects
- Run campaigns: you need Landing pages and strong CTA sections
- Publish content and hire: you need Blog + Careers
- Look different without custom photos: illustration-based packs help
When you match the pack to the outcome, the site feels intentional. When you pick based on style only, you end up rebuilding half the pages later.
Pricing and access (free official packs vs premium templates)
Official Divi layout packs
Official layout packs are “free” in the sense that they are included with a Divi membership and offered to Divi customers in the layouts library.
Divi membership pricing you can reference in your article:
- Divi Yearly: $89 per year (paid annually)
- Divi Lifetime: $249 one-time
- Divi Pro bundle: billed yearly at $277 per year (includes extra services)
Premium layout templates
If you want premium packs beyond the official library, the Divi Marketplace sells layouts from various creators with prices commonly in the single digits up to higher bundles.
Agency rule: If you build client sites every month, official packs plus a small set of premium templates usually give you the best speed to quality balance.
Comparison table (with pricing, access, and pages)
| Layout pack | Best for | Pages included | Access | Cost to use | Main weakness |
|---|---|---|---|---|---|
| Web Agency | Pricing and service selling | Home, Landing, Services, Pricing, Portfolio, Careers, Contact | Official Divi layouts | Included with Divi membership | Less case-study storytelling |
| Design Agency | Portfolio-first positioning | Home, Landing, About, Blog, Contact, Portfolio, Case Study, Projects | Official Divi layouts | Included with Divi membership | Needs stronger conversion CTAs |
| Advertising Agency | Bold creative and campaigns | Home, Landing, About, Blog, Contact, Services, Service, Portfolio, Projects | Official Divi layouts | Included with Divi membership | Can feel intense unless tuned |
| Marketing Agency | Illustration-first modern look | Home, Landing, About, Blog, Contact, Services, Service, Portfolio | Official Divi layouts | Included with Divi membership | Illustration style not for every niche |
| Digital Marketing | Content + recruiting + clean UX | Home, Landing, About, Blog, Contact, Services, Portfolio, Careers | Official Divi layouts | Included with Divi membership | Needs proof blocks (logos, results) |
| Marketing | Services + project pages | Home, Landing, About, Blog, Contact, Services, Service, Portfolio, Projects | Official Divi layouts | Included with Divi membership | Needs brand tuning to feel premium |
| SEO Agency (bonus) | Search-focused agencies | Pack available in layouts directory | Official Divi layouts | Included with Divi membership | More niche styling (SEO theme) |
| Premium Marketplace layouts | Extra variety and niche packs | Depends on product | Divi Marketplace | Paid items (varies) | Quality varies by creator |
DiviGallery tip: Always open the live demo first. Do not decide from thumbnails.
01) Web Agency layout pack (best for pricing, packages, and retainers)
If your agency sells packages or monthly retainers, Web Agency is usually the fastest win. The Pricing page makes the site feel “ready for business” and helps qualify leads. This pack also includes a services page, portfolio page, and contact page, which covers the full funnel.
Key pages to focus on first
- Home (headline + proof + CTA)
- Services (what you do + who it is for)
- Pricing (packages + what is included)
- Contact (form + scheduling CTA)
Conversion upgrades that most agencies skip
- Add a “Trusted by” row above pricing
- Add one testimonial under each package
- Add a short FAQ under pricing for objections
Pricing of the Web Agency Layout Pack
This layout pack is free for Divi users and is available in the Divi Library.
02) Design Agency layout pack (best for portfolio, projects, and case studies)
The Design Agency layout pack is built for agencies that sell with visuals. The case study and project structure helps you tell a story instead of just showing images. It is also great when you want your website to feel like a real portfolio, not a brochure.
What to add to make it convert better
- Put a “Results” block at the top of each case study (numbers, timeline, outcome)
- Add a CTA at the end of every project page (Request a Quote)
- Add service links inside case studies (so readers move deeper)
Pricing of the Web Agency Layout Pack
This layout pack is free for Divi users and is available in the Divi Library.
03) Advertising Agency layout pack (best for bold creative and campaign energy)
This is the impact option. If you run campaigns, paid ads, or creative that needs attention, the bold styling is a strength. The Advertising Agency layout pack includes multiple core pages and is designed for agencies that want a stronger first impression.
Best practice for conservative brands
If the design feels too loud, keep the structure but soften the colors and typography. The layout is still useful even after you change the visual style.
Pricing of the Web Agency Layout Pack
This layout pack is free for Divi users and is available in the Divi Library.
04) Marketing Agency layout pack (best for illustration-first modern branding)
If you want a modern look without relying on stock photos, this pack is a smart pick. The Marketing Agency layout pack uses illustrations rather than imagery, which helps you stand out while still keeping a clean structure.
Where it works best
- Social media agencies
- Growth marketing teams
- Service businesses that want a friendly brand
Where it needs help
Add proof blocks. Illustration-based designs look great, but agencies still need trust signals like results, reviews, and testimonials.
Pricing of the Web Agency Layout Pack
This layout pack is free for Divi users and is available in the Divi Library.
Learn More: Kriar Agency (Digital Agency Divi Child Theme Example)
05) Digital Marketing layout pack (best for content marketing and hiring)
If your agency plans to publish content and grow a team, the Digital Marketing layout pack has the right foundation. It supports a blog and includes a careers page, which many packs skip.
Simple improvements that boost leads
- Add a content upgrade (free checklist) in blog posts
- Add a short “How we work” section on services pages
- Add a “Results snapshot” block on the homepage
Pricing of the Web Agency Layout Pack
This layout pack is free for Divi users and is available in the Divi Library.
Learn More: Jupper (Digital Agency Divi Website Example)
06) Marketing layout pack (best for services plus project pages)
This Marketing layout pack is the practical middle ground. It includes services plus a project page, so it works well for agencies selling deliverables who still need a clean way to show proof.
How to make it feel premium fast
- Replace generic icons with niche-specific ones
- Add 2 to 3 mini case studies on the homepage
- Turn the project page into a repeatable case study format
Pricing of the Web Agency Layout Pack
This layout pack is free for Divi users and is available in the Divi Library.
How to find and use these layout packs (two easy methods)
Method 1: Use the official layouts inside Divi
- In WordPress, open the page with the Divi Builder.
- Browse layouts and import the page you want.
- Replace the content, then save your best sections to reuse later.
This is the fastest approach for most users and keeps everything in one workflow.
Method 2: Download and import the pack into the Divi Library
This is helpful when you download a pack as files and want all pages available in your library.
The official instructions used by Divi layout pack downloads are:
- Download the pack
- Unzip it
- Import layouts via Divi > Divi Library > Import & Export
Learn More: How to use Premade Layouts In Divi
New content agencies should add after importing
Layout packs give structure, but agencies rank and convert better when you add content depth:
Add a results section on every service page
- 3 outcomes (short bullets)
- 1 mini case study (short)
- 1 testimonial
- 1 CTA
Add internal links that help rankings
- Services page links to portfolio and case studies
- Blog posts link back to service pages
- Case studies link to the specific service used
Add a strong proof stack
- Logo bar
- Testimonials
- Before/after metrics
- Process steps
This is the difference between a nice template and a site that wins leads.
Divi membership value for agencies (simple explanation)
Divi is priced for unlimited websites, which is why agencies like it. The join page highlights unlimited usage and also mentions hundreds of layout packs included as part of the ecosystem.
If you build many sites:
- Yearly makes sense when you are testing the workflow
- Lifetime usually makes sense once you know you will keep using Divi
Get Divi Life Time Access Here
Conclusion
The right Divi layout pack can save you days of design work and make your agency site feel credible from the first scroll. Instead of starting from a blank page, you get a proven structure for services, portfolios, and lead generation, then you customize the branding and message to match your niche.
If your main goal is selling packages and getting leads quickly, start with Web Agency because the pricing and service flow is already built for conversions. If you win clients through visuals and proof, Design Agency is the strongest pick thanks to case studies and project layouts. For bold campaign energy, go with the Advertising Agency. If you want a modern look without stock photos, Marketing Agency is a great fit. For agencies focused on content and hiring, Digital Marketing gives you the best foundation. And if you want services plus project pages in one system, Marketing is the practical option.Now take action: open the live demo for your top two packs, choose the one that matches your brand, then import it and build your homepage first. Update three things before you publish: your headline and offer, your proof blocks (logos, results, testimonials), and one clear primary CTA. Do that and you will not only launch faster, you will look more professional and convert more visitors into calls and clients.
Learn More: You’re Browsing 104 Divi Digital Agency Examples
